5 Marketing Technology Trends for 2020

The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

Form Energy, Inc.

Form Energy is developing a new class of cost-effective, multi-day energy storage systems that will enable a reliable and fully-renewable electric grid year-round.

OTHER ARTICLES
Chemical Technology

Guyana-Suriname basin: Rise from obscurity to super potential

Article | August 2, 2022

Recent discoveries in the Guyana-Suriname basin attest to estimates of 10+ Bbbl of oil resources and more than 30 Tcf of gas.1 Like many oil & gas successes, this is a story that begins with early exploration success onshore, followed by a long period of exploration disappointment in coastal to shelf regions offshore, eventually culminating in deepwater success.

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Chemical Management

Key Trends in the Digital Transformation of the Chemical Industry

Article | July 22, 2021

The chemical business is intricate, with numerous sub-sectors dealing with various challenges. Thus, there are some differences in the sector's main areas of digitalization. For instance, while specialty chemicals with smaller batches but larger profit margins are concerned with improving quality, large factories are concentrated on accelerating throughput speed. To be able to react to quick and repeated changes in demand, supply, and working circumstances, however, every plant must optimize output, reduce waste, improve safety and sustainability, and become more nimble. Therefore, the Industrial Internet of Things (IIoT), artificial intelligence (AI), and cloud computing are expected to be the three most popular applications for digital transformation during the coming two years. Key Trends Production Optimization The first and most valuable use cases of digitalization in chemical plants center on production optimization through improved equipment performance, process automation, remote and predictive monitoring, and simplified maintenance. Chemical factories, which often provide basic chemicals for use as end products in other sectors, have a special responsibility to maintain consistently high product quality. However, doing so can be challenging given the significant variations in raw material supply and quality. In addition, as process engineers can change the mix on the fly in reaction to fluctuations in quality, feedstock, or ambient temperatures, better data and analytics enable finer and more frequent adjustments. Lowering Waste The main advantage of digitally transformed plants so far has been cost reduction. The price volatility of raw materials is a problem for the chemical production sector because customers naturally want constant low prices. Minimizing waste is critical since facilities must contend with rising energy costs. Analytics tools that monitor fluctuating raw material prices aid factories in negotiating the best deals with suppliers and preparing in advance for price spikes. The risk of oversupply is reduced since plants can prepare the proper quantities of various products thanks to more precise demand predictions. Sustainability, Compliance, and Safety The chemical industry is heavily regulated as a result of the quantity of hazardous chemicals and the number of end-use industries that rely on it. Businesses are adopting digital transformation to boost safety awareness, reduce emissions and dangerous flare incidents, and guarantee a transparent and accurate audit trail. Plants that quickly adopt digital solutions for remote monitoring, supply chain visibility, waste reduction, production optimization, raising their safety profile, and opening up new opportunities will profit from higher profits and increased revenue, whereas those that hesitate for too long risk failing in the long run.

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Chemical Management

Developing pre-rig solutions that are greener, safer and more efficient

Article | July 14, 2022

MAY 2021 ///Vol 242 No. 5 FEATURES Developing pre-rig solutions that are greener, safer and more efficient There is an increased focus in the oil and gas sector to look further afield to opportunities presented in deepwater locations. Because of this, finding cost-efficient solutions and overcoming the associated challenges that arise below 1,000 ft will be vital for the success of new activity. Jostein Aleksandersen, Neodrill There is an increased focus in the oil and gas sector to look further afield to opportunities presented in deepwater locations. Because of this, finding cost-efficient solutions and overcoming the associated challenges that arise below 1,000 ft will be vital for the success of new activity. All those currently—and those considering—operating in deepwater fields will have an awareness of the general challenges that are presented at such depths. From considerations relating to vast increases in pressure, to the potential for increased drilling time and days spent offshore, there are several hurdles that follow when operating in what are often challenging well environments. In addition, suitable solutions also must support the industry drive to reduce emissions by offering a more carbon-efficient approach.

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Chemical Technology

Organic Catalyst Boasts Big Benefits

Article | June 6, 2022

An enzyme-mimicking catalyst opens a new route to important organic molecules such as glycolic acid and amino acids from pyruvate, report researchers in Japan. Moreover, the new catalyst is cheaper, more stable, safer and more environmentally friendly than conventional metal catalysts used in industry, they note, adding that it also displays the high enantioselectivity required by the pharmaceutical industry. “On top of these advantages, our newly developed organic catalyst system also promotes reactions using pyruvate that aren’t easily achievable using metal catalysts,” says Santanu Mondal, a PhD candidate in the chemistry and chemical bioengineering unit at Okinawa Institute of Science and Technology (OIST) Graduate University, Okinawa, Japan, and lead author of a study recently published in Organic Letters. “Organic catalysts, in particular, are set to revolutionize the industry and make chemistry more sustainable,” he stresses. The researchers use an acid and an amine mixture to force the pyruvate to act as an electron donor rather than its usual role as an electron receiver (Figure 1). Effectively mimicking how enzymes work, the amine binds to the pyruvate to make an intermediate molecule. The organic acid then covers up part of the intermediate molecule while leaving another part that can donate electrons free to react to form a new product. Currently, the organic catalyst system only works when reacting pyruvate with a specific class of organic molecule called cyclic imines. So, the researchers now are looking to develop a more-universal catalyst, i.e., one that can speed up reactions between pyruvate and a broad range of organic molecules. The challenge here is to try to make the electron-donating intermediate stage of pyruvate react with other functional groups such as aldehydes and ketones. However, different catalysts create different intermediates, all with different properties. For example, the enamine intermediate created by the researchers’ new reaction only reacts with cyclic imines. Their hypothesis, currently being investigated, is that creation of other intermediates such as an enolate, if possible, would achieve a broader pyruvate reactivity. In terms of cost, the researchers note that a palladium catalyst used in similar reactions is 25 times more expensive than their organic acid — which also is made from eco-friendly quinine. In addition, they believe scale-up of the process for industrial use definitely is possible. However, the researchers caution that the current amine-to-acid-catalyst loading ratio of 1:2 probably would need to be optimized for better results at a larger scale.

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Spotlight

Form Energy, Inc.

Form Energy is developing a new class of cost-effective, multi-day energy storage systems that will enable a reliable and fully-renewable electric grid year-round.

Related News

Organic Chemicals Market to Flourish with an Impressive CAGR During 2026

AdsenseInternetMarketing | July 15, 2019

Carbon and its various derivatives combine with elements such as hydrogen, oxygen, nitrogen, and sulfur, to form organic chemicals. The derivatives exist either in carbon chain or carbon ring. Increasing global population and surging urbanization are expected to fuel growth of end-use industries such as agrochemicals, pharmaceuticals, food & beverages, and cosmetics in turn fueling growth of the organic chemicals market. Asia Pacific is growth engine of this market, mainly attributed to the strong economic growth in India and China. Ethyl alcohols, synthetic organic alcohols, synthetic flavors, and pesticides are among the most widely used organic compound used in various end-use industries such as pharmaceuticals, food & beverages, and fertilizers. As per The World Bank data, the consumption of food and beverages is increasing significantly across the globe. The market for food and beverages in the lower low income people is around US$ 5 trillion in emerging economies, which is expected to boost the food and beverages industry in countries such as China and India during the forecasted period.

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Nanoscale Chemicals Market Historical Development and Analysis for Huge Growth by 2025 with Evolved Players

Thetactical Marketing | June 06, 2019

Global Nanoscale Chemicals Market research report covers the analysis about business overview, market size, share, trends, gross margin, opportunities, challenges and risks factors concerning the market up to 2025. This research report categorizes the Nanoscale Chemicals industry analysis data by top players, key region, product type, and application for Chemicals and Materials industry. The report also analyzes the growth rate, future trends, sales channels, distributors with market historical development and Analysis for Huge Growth by 2025. Global Nanoscale Chemicals market research report offers high-quality insights and in-depth information of Nanoscale Chemicals Industry.

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Attractive Market Opportunities in Chemical Industry Vacuum Pump Market Estimated to Grow at a significant rate throughout the Forecast Period

Marketing Research Industry | March 19, 2019

“GarnerInsights present the report on global Chemical Industry Vacuum Pump Market evaluates the growing trends of the industry through historical study and estimates future potential based on broad research. The report extensively provides the market share, growth, trends and forecasts for the period 2019-2025. The recent report published by GI focuses mostly on the required solutions to the users. The report studies and analysis revenue forecast from 2019 to 2025. Chemical Industry Vacuum Pump market report focuses on the performance of this market in terms of value and volume over the forecast period.

Read More

Organic Chemicals Market to Flourish with an Impressive CAGR During 2026

AdsenseInternetMarketing | July 15, 2019

Carbon and its various derivatives combine with elements such as hydrogen, oxygen, nitrogen, and sulfur, to form organic chemicals. The derivatives exist either in carbon chain or carbon ring. Increasing global population and surging urbanization are expected to fuel growth of end-use industries such as agrochemicals, pharmaceuticals, food & beverages, and cosmetics in turn fueling growth of the organic chemicals market. Asia Pacific is growth engine of this market, mainly attributed to the strong economic growth in India and China. Ethyl alcohols, synthetic organic alcohols, synthetic flavors, and pesticides are among the most widely used organic compound used in various end-use industries such as pharmaceuticals, food & beverages, and fertilizers. As per The World Bank data, the consumption of food and beverages is increasing significantly across the globe. The market for food and beverages in the lower low income people is around US$ 5 trillion in emerging economies, which is expected to boost the food and beverages industry in countries such as China and India during the forecasted period.

Read More

Nanoscale Chemicals Market Historical Development and Analysis for Huge Growth by 2025 with Evolved Players

Thetactical Marketing | June 06, 2019

Global Nanoscale Chemicals Market research report covers the analysis about business overview, market size, share, trends, gross margin, opportunities, challenges and risks factors concerning the market up to 2025. This research report categorizes the Nanoscale Chemicals industry analysis data by top players, key region, product type, and application for Chemicals and Materials industry. The report also analyzes the growth rate, future trends, sales channels, distributors with market historical development and Analysis for Huge Growth by 2025. Global Nanoscale Chemicals market research report offers high-quality insights and in-depth information of Nanoscale Chemicals Industry.

Read More

Attractive Market Opportunities in Chemical Industry Vacuum Pump Market Estimated to Grow at a significant rate throughout the Forecast Period

Marketing Research Industry | March 19, 2019

“GarnerInsights present the report on global Chemical Industry Vacuum Pump Market evaluates the growing trends of the industry through historical study and estimates future potential based on broad research. The report extensively provides the market share, growth, trends and forecasts for the period 2019-2025. The recent report published by GI focuses mostly on the required solutions to the users. The report studies and analysis revenue forecast from 2019 to 2025. Chemical Industry Vacuum Pump market report focuses on the performance of this market in terms of value and volume over the forecast period.

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