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The Content Advisory

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Content is everything the business creates in order to communicate. In today’s world, the way we communicate is the only thing that separates us from the next: The next click, the next competitor, the next answer. TCA – The Content Advisory is a consulting and training company; blending the art and science of intelligent content to help today’s modern business communication’s strategy.

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Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.
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AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

The Content Advisory | June 19, 2019

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Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...

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2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

The Content Advisory | July 24, 2019

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The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...

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Nasdaq | January 15, 2020

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Atotech, a Carlyle-backed specialty chemicals company carved out of Total, filed on Wednesday with the SEC to raise up to $100 million in an initial public offering.However, the deal size is likely a placeholder for an IPO that we estimate could raise $1 billion. The Berlin, Germany-based company was founded in 1993 and booked $1.2 billion in revenue for the 12 months ended September 30, 2019. It plans to list on the NYSE under the symbol ATC. Atotech filed confidentially on June 7, 2019. ...

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PR Newswire | January 14, 2020

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The new LDPE unit had not yet achieved beneficial operation (BO) as planned for in December 2019. The unit was in the final stages of commissioning and startup when the incident occurred. The unit has been shut down and an investigation is underway to determine the cause of the incident, the extent of the damage and resulting impact on the LDPE unit's BO schedule. All other Lake Charles units and previously commissioned LCCP units, namely the ethane cracker, ethylene glycol/ethylene oxide an...

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AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from ...

Read More
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2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

The Content Advisory | July 24, 2019

The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all...

Read More
news image

GERMAN CHEMICALS GROUP ATOTECH FILES FOR AN ESTIMATED $1 BILLION US IPO

Nasdaq | January 15, 2020

Atotech, a Carlyle-backed specialty chemicals company carved out of Total, filed on Wednesday with the SEC to raise up to $100 million in an initial public offering.However, the deal size is likely a placeholder for an IPO that we estimate could raise $1 billion. The Berlin, Germany-based company was founded in 1993 and booked $1.2 billion in revenue for the 12 months ended September 30, 2019. It plans to list on the NYSE under the symbol ATC. Atotech filed confidentially on June 7, 2019. ...

Read More
news image

SASOL CONFIRMS INCIDENT AT LAKE CHARLES CHEMICALS PROJECT (LCCP) LOW-DENSITY POLYETHYLENE UNIT

PR Newswire | January 14, 2020

The new LDPE unit had not yet achieved beneficial operation (BO) as planned for in December 2019. The unit was in the final stages of commissioning and startup when the incident occurred. The unit has been shut down and an investigation is underway to determine the cause of the incident, the extent of the damage and resulting impact on the LDPE unit's BO schedule. All other Lake Charles units and previously commissioned LCCP units, namely the ethane cracker, ethylene glycol/ethylene oxide an...

Read More

Resources

resource image

Chemicals import and export by country

infographic

resource image

Economic Impact Of New Ethane Cracker

infographic

resource image

5 Chemicals That Are in (Almost) Everything You Eat

Video

resource image

Manufacturing Careers at Dow – Chemical Process Operating Technician

Video

resource image

Chemicals import and export by country

infographic

resource image

Economic Impact Of New Ethane Cracker

infographic

resource image

5 Chemicals That Are in (Almost) Everything You Eat

Video

resource image

Manufacturing Careers at Dow – Chemical Process Operating Technician

Video

Events

C-Suite On Deck

Responsive image

Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.
Read More