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Digital readiness in chemicals

November 14, 2018

The chemical industry is gearing up for change. In a recent survey, we found that more than 90% of chemical industry professionals believe that their current markets will experience a digital transformation within the next five years. We have already witnessed a variety of digitization trends along different portions of the chemicals value chain, in particular Operations and Service. However, this paper will focus on the Marketing & Sales aspects of digitization where significant disruption is currently occurring as evidenced by the plethora of developments and activities that are changing go-to-market approaches for both mature and emerging markets.

Spotlight

Special Materials Company

Special Materials Company (SMC) is a $175 Million specialty chemical company involved in phosphorus derivatives, oilfield chemicals, paper chemicals, photographic chemicals, and products for the paints and coatings industry. SMC has interests in two manufacturing sites in China and one in the US. Has offices in China, Switzerland, and Latin America

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Digital readiness in chemicals