Sonoco Participates in European Recycling Trials That Show Digital Watermarking Yields Accurate Container Sortation Results

Sonoco Products Company | June 27, 2022

Sonoco Participates
The first HolyGrail 2.0 sorting prototype was successfully validated in March this year following semi-industrial trials, using NIR and digital watermarks detection to sort packaging waste with a 99 percent detection rate and the potential to develop new, more granular post-consumer recycling streams.

The Digital Watermarks Initiative HolyGrail 2.0, driven by AIM – European Brands Association, and powered by the Alliance to End Plastic Waste, has the goal of assessing whether the digital watermarks technology can enable better sorting and higher-quality recycling rates for packaging in the EU. Today, more than 160 partners across the value chain are working together to refine and commercialize this concept. Sonoco, one of the largest global sustainable packaging companies, is a member of the HolyGrail 2.0 initiative to prove the viability of digital watermarking for sorting packaging waste and the business case at scale, likely with global implications.

Trials in Copenhagen found that using digital watermarks on packaging resulted in 98 - 100 percent being correctly detected, with a subsequent total ejection rate of 90 - 100 percent. During the live trial in a mix of five different packaging types of various brands, 96 percent of Sonoco’s rigid paper containers were correctly detected and ejected. This demonstrates an additional approach to sort Sonoco’s EnviroCan™ rigid paper containers into the paper recycling stream.

At Sonoco, we recognize the critical importance of developing sustainable packaging solutions that will protect and preserve our planet for future generations. We are proud to be a member of the HolyGrail 2.0 initiative and are pleased with this successful trial to further our sustainable packaging portfolio. We are committed to advancing sortation and recycling of packaging of all types.”

Jeff Schuetz, Staff Vice President, Consumer Technology

Imperceptible postage stamp sized, digital watermarks on packaging aim to make it possible to effectively sort the material into specific waste streams. Conventional sorting technologies are not able to reliably identify multi-material packaging, so they can end up in the wrong recycling streams or drop to the refuse stream all together. With this new digital watermarking technology, it becomes possible to separate materials more accurately into distinct streams, even in cases of multi-material packaging. It is even possible to distinguish between packaging coming from food and non-food applications, which becomes increasingly important for the use of recycled material in new packaging. With the trials in Copenhagen, Sonoco can show high compatibility of its rigid paper containers using this technology across all sizes and material specifications.

About Sonoco
Founded in 1899, Sonoco is a global provider of consumer, industrial, healthcare and protective packaging. With net sales of approximately $5.6 billion in 2021, the Company has approximately 22,000 employees working in more than 300 operations in 32 countries, serving some of the world’s best-known brands in some 85 nations. Sonoco is committed to creating sustainable products, services and programs for its customers, employees and communities that support our corporate purpose of Better Packaging. Better Life. The Company ranked first in the Packaging sector on Fortune’s World’s Most Admired Companies for 2022 as well as being included in Barron’s 100 Most Sustainable Companies for the third consecutive year. 


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Carbios, On, Patagonia, PUMA and Salomon Team up to Advance Circularity in the Textile Industry

Carbios | July 07, 2022

Carbios a pioneer in the development of enzymatic solutions dedicated to the end-of-life of plastic and textile polymers, has signed an agreement with On, Patagonia, PUMA, and Salomon, to develop solutions that will enhance the recyclability and circularity of their products. An important element of the two-year deal will be to speed up the introduction of Carbios’ unique biorecycling technology, which constitutes a breakthrough for the textile industry. Carbios and the four companies will also research how products can be recycled, develop solutions to take-back worn polyester items, including sorting and dismantling technologies, and gather data on fiber-to-fiber recycling as well as circularity models. The challenge the four brands share, is that their ambitious sustainable development goals can only partially be met by conventional recycling technologies which mostly target bottle-to-fiber recycling. Future regulations will require more circularity in packaging and textile. Yet the market consensus is that there will soon be a shortage of PET bottles, as they will be used for circular production methods in the Food & Beverage Industry. Carbios’ innovative process constitutes a real technological breakthrough for the recycling of polyester fibers, which are widely used in apparel, footwear and sportswear, on their own or together with other fibers. PET polyester is the most important fiber for the textile industry with 52 MT produced, even surpassing cotton at 23MT1. The biorecycling process uses an enzyme capable of selectively extracting the polyester, recovering it to recreate a virgin fiber. This revolutionary technology makes it possible to recover the PET polyester present in all textile waste that cannot be recycled using traditional technologies. PET plastics and fibers are used to make everyday consumer goods such as bottles, packaging and textiles. Today, most PET is produced from fossil resources, then used and discarded according to a wasteful linear model. By creating a circular economy from used plastics and fibers, Carbios’ biorecycling technology offers a sustainable and more responsible solution. “This Consortium model has proved to be very efficient based on the success of the milestones previously achieved in packaging. We are very pleased to partner with these prestigious brands, On, Patagonia, PUMA, and Salomon. Our common goal is to contribute to reducing the environmental impact of the textile industry by offering an industrial solution to recycle polyester fibers and help our partners to meet their sustainable development goals.” Emmanuel Ladent, Chief Executive Officer of Carbios Adrianne Gilbride, Senior Sustainability Manager at On, noted “On is committed to becoming fully circular before the end of the decade. Our partnership with Carbios and the other consortium members is an important step towards enabling the industry to game-changing circular technologies at scale. Fiber-to-fiber recycling is a key building block in closing the loop within the textile and footwear industry". Natalie Banakis, Materials Innovation Engineer Patagonia, adds “At Patagonia we are actively using our business to “save the Home planet”. We are excited to partner with Carbios and the textile consortium to work collaboratively to reduce waste produced by textiles. The textile waste problem is bigger than one company or solution, and Patagonia is excited to be working in a new format to solve this problem.” Howard Williams, Director Global Innovation Apparel and Accessories at PUMA adds, ”As part of our Forever Better sustainability strategy, we aim to use 75% recycled polyester in our Apparel and Accessories by 2025. The partnership with Carbios and their innovative biorecycling methods offer a promising approach to reach our goals and make our industry as a whole more circular.” Olivier Mouzin, Footwear Sustainability Manager at Salomon, concludes, ”At Salomon, we provide advanced sports solutions for all the outdoor participants, from the elite to the enthusiasts. Therefore, it is a natural decision for us to join this consortium made up of clothing and footwear companies, as well as Carbios, to form a new organization for advancing textile recycling that will help create a sustainable future for all Outdoor players. Our goal in joining the consortium is to bring awareness to the end-of-life of textiles, with the ambition of establishing true circularity within the textile industry. The companies in the consortium aim to do this by discovering ways to recycle fibers from one product into another. Partnering with Carbios—a green chemistry leader offering a bio-recycling process that recycles apparel and footwear materials into thread for new products—better enables us to accomplish this goal.” About Carbios Established in 2011 by Truffle Capital, Carbios is a green chemistry company, developing biological and innovative processes. Through its unique approach of combining enzymes and plastics, Carbios aims to address new consumer expectations and the challenges of a broad ecological transition by taking up a major challenge of our time: plastic and textile pollution. About Patagonia Patagonia is a Certified Benefit Corporation based in Ventura, CA that is recognized internationally for product quality and environmental activism. Patagonia has contributed more than $145 million in grants and in-kind donations to date to grassroots nonprofits working to protect people and the planet. About PUMA PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. About Salomon Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.

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New Association of Plastic Recyclers State-of-the-Industry Report Shows Strength of US Plastic Recycling

Association of Plastic Recyclers | August 12, 2022

The Association of Plastic Recyclers The Voice of Plastic Recycling®, issued a report that provides a data-driven update on the progress of plastic recycling in the United States showing that it is a viable, accessible and scalable solution for reducing plastic waste. The report compiles research and analysis from across the $236 billion recycling industry which includes over 9,000 community recycling programs across the country and more than 100 post-consumer recyclers. The report finds that plastic recycling alone is responsible for over 200,000 U.S. jobs. “APR’s state-of-the-industry report tells the true story of plastic recycling in the United States. This is an industry that processed almost five billion pounds of post-consumer plastic material in 2020 despite a pandemic and related lockdown, and we have every expectation that number will continue to grow.” Steve Alexander, President and CEO of the Association of Plastic Recyclers The report presents an important clarification on data provided by the U.S. Environmental Protection Agency (EPA) for the discussion on US recycling rates. The report explains that 80% of rigid plastic packaging is polyethylene terephthalate (PET), high-density polyethylene (HDPE), and polypropylene (PP). These are the types of plastic packaging (such as soda bottles, laundry detergent jugs, and yogurt tubs) that are most used by businesses and available to consumers to put in their blue bins. The report found that 21% of these types of plastic, the type that U.S. consumers touch every day, are recycled based on EPA data. The report also includes the latest data for PET and HDPE bottles alone - a current recycling rate of 28%. With more supply of recyclable plastic material from consumers, U.S. plastic recyclers could boost PET and HDPE bottle recycling rate – raising the rate to over 40% – with minimal additional investment and using existing processing infrastructure in the U.S. “Increasing the recycling rate is important because demand for recycled material, a key driver of the recycling chain, is stronger than ever, spurred by a variety of factors including brand sustainability commitments and legislative activity,” added Alexander. The report concludes that meeting that high demand and continuing to sustain and grow recycling will require three steps: (1) companies to manufacture plastic products and packaging that are compatible with recycling, (2) consumers to put recyclable material in the bin and (3) a robust recycling infrastructure to collect, sort and process that material. The report provides policy recommendations including: ensure that all new products and packaging are made to be compatible with recycling; increase and strengthen community recycling programs and create harmonization among the types of plastic that are collected in those programs; and encourage the consideration of the true cost of disposal and the low costs to landfill. “This report shows that, while there is still work to be done, plastic recycling can succeed,” Alexander added. “Consumers want recycling to work, and recyclers are ready to process more material. Our industry is innovative and resilient. It is time to recommit to plastic recycling for our communities, for our environment, and for our future.” As the international trade association representing the plastics recycling industry, APR membership includes independent recycling companies of all sizes, processing numerous resins, as well as consumer product companies, equipment manufacturers, testing laboratories, organizations, and others committed to the success of plastics recycling. APR advocates the recycling of all plastics. Visit for more information.

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Redwood Logistics Partners with Cloverly to Enhance Carbon Emissions Management for Customers

Redwood Logistics | July 08, 2022

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M. Holland’s 3D Printing Group Expands Portfolio of Braskem PE and PP Filament

BRASKEM AND M. HOLLAND | September 12, 2022

M. Holland Company, a leading international distributor of thermoplastic resins and ancillary materials, announced expanded access to 3D printing filaments from Braskem, a global chemical and petrochemical company. M. Holland’s 3D Printing clients now have access to polyethylene and glass fiber reinforced polypropylene filaments. Both materials deliver high printability, reduced warpage and shrinkage, and better interlayer adhesion than other filament options in the 3D printing market. PE materials formulated for additive manufacturing applications have a track record of high warpage, degradation and failure. Braskem’s FL300PE filament is a low density, lightweight material providing excellent surface finish, low warpage and high dimensional stability. This material is ideal for packaging, consumer and industrial applications. “When 3D printing with PE materials, many of our clients have reported an array of technical difficulties including warping, inconsistent finishes and deficient technical properties. Braskem’s PE material provides an incredible level of thermal stability that makes the material consistent and significantly easier to print. This PE formulation is groundbreaking, and it’s now readily available for our clients.” Carlos Aponte, market manager, 3D Printing at M. Holland M. Holland’s clients also have access to Braskem’s glass fiber reinforced FL500PP-GF filament. This PP is highly rigid and extremely printable with phenomenal surface finish and excellent mechanical properties. It can be used in a wide variety of applications including military and defense, jigs and fixtures, industrial manufacturing tools, and more. “High-quality, easy-to-print PE and PP formulas are in high demand. Our specially formulated PE and glass fiber reinforced PP materials are ideal for many 3D printing applications in the injection molding world,” said Jason Vagnozzi, commercial director of additive manufacturing at Braskem. “These materials can help M. Holland’s clients and business partners realize their additive manufacturing goals.” ABOUT M. HOLLAND M. Holland is a leading international distributor of thermoplastic resins, providing suppliers with the most strategic channels to market, offering innovative sourcing and supply chain solutions to our clients, and helping people lead rewarding careers. M. Holland’s 3D Printing group offers manufacturers cross-industry knowledge, advice and unbiased consultative expertise on applications, materials and equipment for additive manufacturing. Since 1950, a deep commitment to personal relationships has formed the core of the company’s heritage, its culture, and its vision. Headquartered in Northbrook, Illinois, M. Holland has over $1 billion in annual sales and sells to more than 4,000 customers annually. ABOUT BRASKEM With a global vision of the future oriented towards people and sustainability, Braskem is committed to contributing to the value chain for strengthening the Circular Economy. The petrochemical company’s almost 8,000 team members dedicate themselves every day to improve people’s lives through sustainable chemicals and plastics solutions. Braskem has an innovative DNA and a comprehensive portfolio of plastic resins and chemical products for diverse segments, such as food packaging, construction, manufacturing, automotive, agribusiness, healthcare and hygiene, among others. With 41 industrial units in Brazil, the United States, Mexico and Germany, Braskem exports its products to clients in more than 80 countries. Braskem America is an indirect wholly owned subsidiary of Braskem S.A. headquartered in Philadelphia. The company is the leading producer of polypropylene in the United States, with six production plants located in Texas, Pennsylvania and West Virginia, an Innovation and Technology Center in Pittsburgh, and operations in Boston focused on leveraging groundbreaking developments in biotechnology and advanced materials.

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