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HOW TO ROCK THE VALUE PROPOSITION OF YOUR CHEMICAL PRODUCTS

December 03, 2019 | (10:00 AM)
USA (United States of America)
When launching new products or penetrating new markets, the value proposition is your first marketing weapon to bring attention and raise interest from your targeted customers. In just a few words, you must hit the nail on the head by demonstrating that your solution is answering to their biggest pain and hurdle. But even if creating a value proposition is not rocket science, many chemical suppliers are still unconsciously using bad practices, leading to weak, wrong or uncertain value propositions. As a result, more than 60% of new product launches turn into commercial failures, according to McKinsey.