Attractive and useful: Ceresana report on the world market for paints and coatings

Ceresana | March 26, 2021

Attractive and useful: Ceresana report on the world market for paints and coatings
The construction industry currently uses almost half of all paints and coatings that are sold. Large-scale projects for infrastructure or commercial construction are hardly ever directly affected by crises, and the demand for living space continues to grow in densely populated countries. The sales of paints and coatings for industrial products such as vehicles, on the other hand, are heavily dependent on the general economic development. This is the fourth time that Ceresana has published a study on the world market for paints and coatings. In 2019, a total of around 43.3 million tonnes of coatings were sold.

Innovative Products with Multiple Benefits

In addition to simple, traditional interior and facade paints, more and more coatings with special properties are used in the construction industry. Facade coatings that use the lotus effect, for example, clean themselves in the rain. Other products not only beautify surfaces but can also protect them from rust or contribute to thermal insulation. In hospitals and medical practices, paints and coatings with antibacterial properties are increasingly used to limit the spreading of dangerous germs.

Acrylics for the Walls of China

Most paints and coatings are consumed in the Asia-Pacific region. This part of the world is expected to further expand its leading position on the world market in the coming years. The second largest sales region last year was North America. Ceresana has also analyzed the demand for individual product types for the current market report: from paints and coatings based on acrylic, vinyl, alkyd, epoxy, polyurethane, or polyester to paints and coatings based on other materials. Acrylic colors were by far the most widely used type of paint in 2019. Vinyl paints took second place. The demand for acrylic paints was highest in Asia-Pacific and North America, followed by Western Europe and South America. Coatings based on acrylic resins are very often used in the construction industry because of their properties: as a wall or facade paint, acrylic resins are extremely light and weather resistant and remain breathable. They are used for exterior facades in conjunction with water-repellent silicone resins. Further applications are coatings of wood, plastic, or metal.

Growing Demand for Water-Based Coatings

Powder coatings only account for a small segment of the market for paints and coatings while water- and solvent-borne products generate the largest share of demand. Water-based coatings are relatively environmentally friendly thanks to reduced emissions of volatile organic compounds (VOC). They also offer the possibility of recycling in some applications. Waterborne coatings are used for machine and automotive coatings, but also for coatings of wood, plastic, as well as leather and textile. Analysts at Ceresana expect waterborne paints and coatings to achieve the highest average growth rate in the coming years.

The Study in Brief:

Chapter 1 provides an overview and analysis of the global market for paints and coatings - including forecasts up to 2027: the development of sales, demand and production is illustrated for each region of the world. The market figures on demand are broken down by applications, product types, and technologies. The regional markets for paints and coatings are analyzed, providing data on use in the segments construction, transportation, wood processing, industry products, and other applications. The demand for individual product types is also examined - subdivided into the types acrylic, vinyl, alkyd, epoxy, polyurethane, polyester, other polymers, and other products.
In Chapter 2, 16 countries are analyzed in detail: consumption of paints and coatings, export, import, production, and sales. The countries are additionally examined in terms of application areas. The market data on the demand volumes per country are broken down by types of paint and technology: waterborne, solvent-borne, powder coatings, and others.
Chapter 3 offers a useful directory of the 112 most important manufacturers of paints and coatings, clearly arranged according to contact data, revenues, profit, product range, production sites, and profile summary.
Further information: 

About Ceresana
As one of the world's leading market research institutes, Ceresana is specialized in the segments chemicals, plastics, packaging, and industrial goods with a focus on transportation / mobility. Companies have been benefiting from our high-quality industry analyses and forecasts since 2002. More than 200 market studies provide more than 10,000 customers around the world with the knowledge base for their sustainable success.
Find more information about Ceresana at


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