Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More

Events

Related News

Chemical Management

CHEMICAL INDUSTRY URGES WHITE HOUSE AND CONGRESS TO PREVENT CRIPPLING RAIL STRIKE

American Chemistry Council | November 29, 2022

news image

As a looming freight rail strike threatens to shut down the U.S. economy, the American Chemistry Council is calling on the White House and Congress to act quickly to keep vital chemical shipments moving. "Chemical manufacturers are one of the first industries that will be impacted as railroads start restricting service up to a week before a threatened strike. Freight rail transportation is vital for transporting chemicals critical to everyday life, inclu...

Read More

Chemical Management

INGEVITY REBRANDS ADSORBED NATURAL GAS BUSINESS TO NEUFUEL™ AND EXPANDS CARBON- NEUTRAL OFFERINGS FOR EXISTING DIESEL VEHICLES

Ingevity | October 03, 2022

news image

Ingevity Corporation announced the rebranding of the company’s adsorbed natural gas vehicle business to NeuFuel™ to better reflect the company’s ability to help fleets immediately and cost-effectively transition to a cleaner, carbon-neutral fuel, and meet market needs to expand benefits to the diesel market, including existing diesel vehicles. Ingevity’s NeuFuel solution enables vehicles to run on carbon-neutral renewable natural gas and provides a more env...

Read More

Chemical Technology

BASF AND ENTEGRIS SIGN AGREEMENT ON THE SALE OF PRECISION MICROCHEMICALS BUSINESS

BASF | October 28, 2021

news image

BASF and Entegris have signed an agreement on the sale of the Precision Microchemicals business to Entegris for $90 million. The transaction includes technologies, intellectual property and trademarks and is expected to be completed by the end of 2021. The Precision Microchemicals business is part of the Surface Treatment business unit of BASF’s Coatings division, operating under the Chemetall brand. It develops, m...

Read More

BLOCK ENGINEERING RELEASES NEXTG OF LASERWARN TO IDENTIFY, PROTECT PEOPLE FROM CHEMICAL THREATS

Block Engineering | July 22, 2020

news image

Block Engineering, LLC, a developer of open-path, wide-area chemical detection products, has released the next generation of its award-winning LaserWarn product family. LaserWarn identifies chemical threats within seconds from hundreds of meters away, protecting people from terrorist threats and accidental chemical releases. Block's LaserWarn products now detect and report on multiple chemicals simultaneously in real time. Additionally, the software engine has been upgraded to...

Read More
news image

Chemical Management

CHEMICAL INDUSTRY URGES WHITE HOUSE AND CONGRESS TO PREVENT CRIPPLING RAIL STRIKE

American Chemistry Council | November 29, 2022

As a looming freight rail strike threatens to shut down the U.S. economy, the American Chemistry Council is calling on the White House and Congress to act quickly to keep vital chemical shipments moving. "Chemical manufacturers are one of the first industries that will be impacted as railroads start restricting service up to a week before a threatened strike. Freight rail transportation is vital for transporting chemicals critical to everyday life, inclu...

Read More
news image

Chemical Management

INGEVITY REBRANDS ADSORBED NATURAL GAS BUSINESS TO NEUFUEL™ AND EXPANDS CARBON- NEUTRAL OFFERINGS FOR EXISTING DIESEL VEHICLES

Ingevity | October 03, 2022

Ingevity Corporation announced the rebranding of the company’s adsorbed natural gas vehicle business to NeuFuel™ to better reflect the company’s ability to help fleets immediately and cost-effectively transition to a cleaner, carbon-neutral fuel, and meet market needs to expand benefits to the diesel market, including existing diesel vehicles. Ingevity’s NeuFuel solution enables vehicles to run on carbon-neutral renewable natural gas and provides a more env...

Read More
news image

Chemical Technology

BASF AND ENTEGRIS SIGN AGREEMENT ON THE SALE OF PRECISION MICROCHEMICALS BUSINESS

BASF | October 28, 2021

BASF and Entegris have signed an agreement on the sale of the Precision Microchemicals business to Entegris for $90 million. The transaction includes technologies, intellectual property and trademarks and is expected to be completed by the end of 2021. The Precision Microchemicals business is part of the Surface Treatment business unit of BASF’s Coatings division, operating under the Chemetall brand. It develops, m...

Read More
news image

BLOCK ENGINEERING RELEASES NEXTG OF LASERWARN TO IDENTIFY, PROTECT PEOPLE FROM CHEMICAL THREATS

Block Engineering | July 22, 2020

Block Engineering, LLC, a developer of open-path, wide-area chemical detection products, has released the next generation of its award-winning LaserWarn product family. LaserWarn identifies chemical threats within seconds from hundreds of meters away, protecting people from terrorist threats and accidental chemical releases. Block's LaserWarn products now detect and report on multiple chemicals simultaneously in real time. Additionally, the software engine has been upgraded to...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More