Aprimo

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Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Market...

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Related News

SOLID PLASTIC: NEW CERESANA REPORT ABOUT THE GLOBAL MARKET FOR HIGH DENSITY POLYETHYLENE (HDPE)

Ceresana | February 17, 2020

news image

High Density Polyethylene (HDPE) ranks amongst the most sold plastics - and demand even continues to increase. “HDPE is the polyethylene type with the highest strength and the lowest flexibility” explains Oliver Kutsch, the CEO of the market research company Ceresana. “The strong and somewhat hard plastic is suitable for a large spectrum of uses: for rigid containers and pipes, as well as for films and a multitude of products for the transportation and electronic industry.&rdqu...

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PU: AMERICAN PLANTS RUNNING AT REDUCED RATES IN SECOND QUARTER

Bicmagazine | June 01, 2020

news image

The running rates reduction comes amid a sharp decline in resin prices like polyethylene (PE). Experts believe the ongoing weakness may linger for an undetermined period, as reported by Petrochemical Update. Petrochemical plants in the Americas are running at reduced rates, or in some cases idled, to try to balance out the erosion of downstream resin consumption caused by the Covid-19 pandemic. Domestic prices for resins have declined and export markets for North American resin have contracted. ...

Read More

EUROPE’S CHEMICAL INDUSTRY SEEKS GREEN RECOVERY FUNDING

Cen | September 17, 2020

news image

CEFIC, Europe’s leading chemical industry association, is calling on the European Commission to allocate a share of Europe’s proposed $875 billion COVID-19 Green Recovery fund to the chemical industry to help it recover from the pandemic and simultaneously transform itself into a more environmentally sustainable business. Over the next few years, the Commission plans to make about $455 billion in recovery funds available in the form of grants and another $420 billion as loans....

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CHEMICAL RECYCLING COULD BE THE SOLUTION TO PLASTIC POLLUTION

Thenextweb | April 26, 2020

news image

The world is drowning in plastic. About 60% of the more than 8,700 million metric tonnes of plastic ever made is no longer in use, instead sat mostly in landfill or released to the environment. That equals over 400kg of plastic waste for every one of the 7.6 billion people on the planet. One reason for this is that many plastics are not recyclable in our current system. And even those that are recyclable still go to landfill eventually. Plastics cannot be recycled infinitely, at least not using ...

Read More

Ceresana | February 17, 2020

news image

SOLID PLASTIC: NEW CERESANA REPORT ABOUT THE GLOBAL MARKET FOR HIGH DENSITY POLYETHYLENE (HDPE)

High Density Polyethylene (HDPE) ranks amongst the most sold plastics - and demand even continues to increase. “HDPE is the polyethylene type with the highest strength and the lowest flexibility” explains Oliver Kutsch, the CEO of the market research company Ceresana. “The strong and somewhat hard plastic is suitable for a large spectrum of uses: for rigid containers and pipes, as well as for films and a multitude of products for the transportation and electronic industry.&rdqu...

Read More

Bicmagazine | June 01, 2020

news image

PU: AMERICAN PLANTS RUNNING AT REDUCED RATES IN SECOND QUARTER

The running rates reduction comes amid a sharp decline in resin prices like polyethylene (PE). Experts believe the ongoing weakness may linger for an undetermined period, as reported by Petrochemical Update. Petrochemical plants in the Americas are running at reduced rates, or in some cases idled, to try to balance out the erosion of downstream resin consumption caused by the Covid-19 pandemic. Domestic prices for resins have declined and export markets for North American resin have contracted. ...

Read More

Cen | September 17, 2020

news image

EUROPE’S CHEMICAL INDUSTRY SEEKS GREEN RECOVERY FUNDING

CEFIC, Europe’s leading chemical industry association, is calling on the European Commission to allocate a share of Europe’s proposed $875 billion COVID-19 Green Recovery fund to the chemical industry to help it recover from the pandemic and simultaneously transform itself into a more environmentally sustainable business. Over the next few years, the Commission plans to make about $455 billion in recovery funds available in the form of grants and another $420 billion as loans....

Read More

Thenextweb | April 26, 2020

news image

CHEMICAL RECYCLING COULD BE THE SOLUTION TO PLASTIC POLLUTION

The world is drowning in plastic. About 60% of the more than 8,700 million metric tonnes of plastic ever made is no longer in use, instead sat mostly in landfill or released to the environment. That equals over 400kg of plastic waste for every one of the 7.6 billion people on the planet. One reason for this is that many plastics are not recyclable in our current system. And even those that are recyclable still go to landfill eventually. Plastics cannot be recycled infinitely, at least not using ...

Read More