Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

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Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

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Events

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ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

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Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

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ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | May 08, 2019

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Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and invo...

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GERMAN CHEMICALS GROUP ATOTECH FILES FOR AN ESTIMATED $1 BILLION US IPO

Nasdaq | January 15, 2020

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Atotech, a Carlyle-backed specialty chemicals company carved out of Total, filed on Wednesday with the SEC to raise up to $100 million in an initial public offering.However, the deal size is likely a placeholder for an IPO that we estimate could raise $1 billion. The Berlin, Germany-based company was founded in 1993 and booked $1.2 billion in revenue for the 12 months ended September 30, 2019. It plans to list on the NYSE under the symbol ATC. Atotech filed confidentially on June 7, 2019. ...

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SASOL CONFIRMS INCIDENT AT LAKE CHARLES CHEMICALS PROJECT (LCCP) LOW-DENSITY POLYETHYLENE UNIT

PR Newswire | January 14, 2020

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The new LDPE unit had not yet achieved beneficial operation (BO) as planned for in December 2019. The unit was in the final stages of commissioning and startup when the incident occurred. The unit has been shut down and an investigation is underway to determine the cause of the incident, the extent of the damage and resulting impact on the LDPE unit's BO schedule. All other Lake Charles units and previously commissioned LCCP units, namely the ethane cracker, ethylene glycol/ethylene oxide an...

Read More
news image

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

Read More
news image

ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and invo...

Read More
news image

GERMAN CHEMICALS GROUP ATOTECH FILES FOR AN ESTIMATED $1 BILLION US IPO

Nasdaq | January 15, 2020

Atotech, a Carlyle-backed specialty chemicals company carved out of Total, filed on Wednesday with the SEC to raise up to $100 million in an initial public offering.However, the deal size is likely a placeholder for an IPO that we estimate could raise $1 billion. The Berlin, Germany-based company was founded in 1993 and booked $1.2 billion in revenue for the 12 months ended September 30, 2019. It plans to list on the NYSE under the symbol ATC. Atotech filed confidentially on June 7, 2019. ...

Read More
news image

SASOL CONFIRMS INCIDENT AT LAKE CHARLES CHEMICALS PROJECT (LCCP) LOW-DENSITY POLYETHYLENE UNIT

PR Newswire | January 14, 2020

The new LDPE unit had not yet achieved beneficial operation (BO) as planned for in December 2019. The unit was in the final stages of commissioning and startup when the incident occurred. The unit has been shut down and an investigation is underway to determine the cause of the incident, the extent of the damage and resulting impact on the LDPE unit's BO schedule. All other Lake Charles units and previously commissioned LCCP units, namely the ethane cracker, ethylene glycol/ethylene oxide an...

Read More

Resources

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Chemical Management, Market Outlook

Understanding Polymer and Hybrid Capacitors

Whitepaper

resource image

Science and Research, Products and Technologies

In-cell Fast Photochemical Oxidation of Proteins

Video

resource image

Risk and Compliance, Raw Materials

How to Improve Furnace Efficiency With Pulse Firing

Whitepaper

resource image

Products and Technologies, Market Outlook

Decarbonizing the Canadian Chemical and Fertilizer Industry

Whitepaper

resource image

Chemical Management, Market Outlook

Understanding Polymer and Hybrid Capacitors

Whitepaper

resource image

Science and Research, Products and Technologies

In-cell Fast Photochemical Oxidation of Proteins

Video

resource image

Risk and Compliance, Raw Materials

How to Improve Furnace Efficiency With Pulse Firing

Whitepaper

resource image

Products and Technologies, Market Outlook

Decarbonizing the Canadian Chemical and Fertilizer Industry

Whitepaper

Events

C-Suite On Deck

Responsive image

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

Read More