Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...

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ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

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Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

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ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | May 08, 2019

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Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and invo...

Read More

EPA REPATRIATES FOUR CONTAINERS OF HAZARDOUS CHEMICAL TO GREECE, FINES LEC FOR POLLUTION

Liberian Observer | January 13, 2020

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The Environmental Protection Agency (EPA) has with immediate effect ordered the repatriation of four 40-feet containers of hazardous chemicals to Greece, from where they were brought, before entering Liberia. According to EPA Executive Director Nathaniel Blama, the chemical on the containers were fast tracked by the Liberia Revenue Authority (LRA) while conducting its regular inspection of cargos that are brought into the country. The EPA Director said the chemical when disposed of in any ...

Read More

NANOPARTICLES POWERED BY LIGHT AIM TO REDUCE CHEMICAL INDUSTRY'S CARBON FOOTPRINT

Firstpost | January 13, 2020

news image

The carbon footprint in the chemical industry is likely to reduce as engineers from Rice University have invented a light-powered nanoparticle to help the cause. They are tiny spheres of copper dotted with single atoms of ruthenium, is the prime ingredient in composing a green process for developing synthesis gas, commonly known as syngas, the valuable chemical feedstock generally used to make fertilizer, fuels, and many other products. Researchers from Rice, UCLA and the University of Californi...

Read More
news image

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

Read More
news image

ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and invo...

Read More
news image

EPA REPATRIATES FOUR CONTAINERS OF HAZARDOUS CHEMICAL TO GREECE, FINES LEC FOR POLLUTION

Liberian Observer | January 13, 2020

The Environmental Protection Agency (EPA) has with immediate effect ordered the repatriation of four 40-feet containers of hazardous chemicals to Greece, from where they were brought, before entering Liberia. According to EPA Executive Director Nathaniel Blama, the chemical on the containers were fast tracked by the Liberia Revenue Authority (LRA) while conducting its regular inspection of cargos that are brought into the country. The EPA Director said the chemical when disposed of in any ...

Read More
news image

NANOPARTICLES POWERED BY LIGHT AIM TO REDUCE CHEMICAL INDUSTRY'S CARBON FOOTPRINT

Firstpost | January 13, 2020

The carbon footprint in the chemical industry is likely to reduce as engineers from Rice University have invented a light-powered nanoparticle to help the cause. They are tiny spheres of copper dotted with single atoms of ruthenium, is the prime ingredient in composing a green process for developing synthesis gas, commonly known as syngas, the valuable chemical feedstock generally used to make fertilizer, fuels, and many other products. Researchers from Rice, UCLA and the University of Californi...

Read More

Resources

Events

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...