Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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CHEMICAL MANAGEMENT, PRODUCTS AND TECHNOLOGIES

PureCycle Technologies | March 21, 2023

PureCycle Technologies and Mitsui & Co. Ltd. announced a signed heads of agreement (HOA) to develop and operate a polypropylene (PP) recycling plant in Japan. Mitsui is a global trading and investment company with a diversified business portfolio based in Tokyo. In September of 2021, the two sides announced a signed memorandum of understanding. The two sides are targeting completion of a plant in 2026. The first plant is designed to transform PP waste into an ultra-pure recycled resin and expected to have an annual capacity of 59,000 metric tons. PureCycle CEO Dustin Olson said, "We need strong global partners like Mitsui to solve the global plastic waste crisis. This HOA is a major step forward in the process of bringing a true circular solution to Japan for polypropylene plastic waste. The final options for site locations are located between major population and industrial centers, so we can optimize supply chain activities for both feed and product. We believe this site will become a strategic sustainable supply location for critical Japanese industries like automotive, electronics, and consumer product companies." PureCycle uses a patented technology that can remove virtually all contaminants, colors and odors from polypropylene plastic waste and transform it into an ultra-pure plastic resin that can be used multiple times. Chief Operating Officer of the Performance Materials Business Unit at Mitsui Hiroshi Kakiuchi commented, "Mitsui has identified 'sustainability management and the evolution of ESG' as key areas of its Corporate Strategy. Through this new joint project with PureCycle, Mitsui aims to contribute to the overall reduction of plastic waste and the establishment of a circular economy in Japan. By securing plastic waste as the raw material, manufacturing recycled polypropylene resin, and expanding the applications of the material for consumer goods, food containers and automobile interiors, Mitsui aims to make a significant contribution to the creation of the more sustainable society." This is the latest example of PureCycle's global-growth strategy. Earlier this year, the company announced the site of its first polypropylene recycling facility in Europe at the Port of Antwerp-Bruges' Next Gen District in Belgium. PureCycle's first PP recycling plant in Asia is planned to open in 2025 in South Korea. About PureCycle Technologies PureCycle Technologies LLC., a subsidiary of PureCycle Technologies, Inc., holds a global license for the only patented solvent-driven purification recycling technology, developed by The Procter & Gamble Company (P&G), that is designed to transforms polypropylene plastic waste (designated as No. 5 plastic) into a continuously renewable resource. The unique purification process removes color, odor, and other impurities from No. 5 plastic waste resulting in an ultra-pure recycled (UPR) plastic that can be recycled and reused multiple times, changing our relationship with plastic.

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CHEMICAL TECHNOLOGY, SCIENCE AND RESEARCH

NuScale Power | March 10, 2023

On March 9, 2023, NuScale Power Corporation, one of the top providers of the advanced nuclear small modular reactor (SMR) technology, announced that it has placed the first order with Doosan Enerbility for the first upper reactor pressure vessel (RPV) long lead material (LLM) production. Doosan is a world-class engineering and manufacturing company. The materials ordered are crucial for producing the first NuScale Power Modules, anticipated to be operational at the Carbon Free Power Project of the Utah Associated Municipal Power Systems as early as 2029. NuScale Power and Doosan Enerbility also agree to manufacture extra modules for upcoming NuScale VOYGR™ SMR power plant projects with comparable delivery schedules. President and CEO of NuScale, John Hopkins, said, "Finalizing and submitting this order to our valued partner, Doosan, showcases NuScale's transition to the manufacturing phase of our modules and highlights our advanced position in the market to deploy our SMR technology to customers by the end of the decade." He added, "Our strong relationships with experienced partners like Doosan demonstrate NuScale's robust global supply chain and positions us to meet the growing interest for NuScale VOYGR power plants that we are seeing around the world." (Source – Businesswire) To prepare for the long lead order, NuScale Power and Doosan began working together in April 2022 to manufacture the forging dies required for the upper RPV. Following the successful completion of this step, the newly-placed LLM order consists of heavy forgings, steam generator tubes, and welding material for six upper RPVs, totaling more than 2,000 tons in weight. NuScale Power is enhancing its readiness in supply chain management by collaborating with a diverse group of high-quality manufacturers and suppliers both domestically and globally, in addition to Doosan Enerbility. About NuScale Power NuScale Power is a US-based company specializing in designing and developing small modular nuclear reactors (SMRs). Its innovative SMR technology offers a safer, cleaner, and more flexible solution for generating electricity, particularly in remote or off-grid areas. In addition, NuScale Power's SMRs are designed to be scalable, which can be combined to create larger power plants as needed. The company's mission is to provide reliable, affordable, and carbon-free energy to people worldwide while reducing traditional power sources' environmental impact.

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CHEMICAL MANAGEMENT, PRODUCTS AND TECHNOLOGIES

M. HOLLAND | March 17, 2023

M. Holland Company, a leading international distributor of thermoplastic resins and ancillary materials, today announced a new partnership with Lavergne, a global manufacturer specializing in the formulation of customized compounded engineered resins, to distribute post-consumer recycled (PCR) resins. This partnership will allow M. Holland’s clients to access Lavergne’s certified PCR resins with increased supply chain security and pricing stability. “Sustainability is a primary focus for the plastics industry, and the demand for PCR resins has accelerated in recent years,” said Samantha Stone, Global Sourcing Leader, Sustainability, at M. Holland. “Lavergne produces superior, renewed thermoplastic resins that we’re proud to offer our customers. Our partnership with Lavergne will help meet the demand for PCR resins for our clients in North America, where there is currently no viable solution. M. Holland’s customers should also benefit from more stable pricing because Lavergne’s portfolio is 100% recycled plastics and does not depend on shifting petroleum prices.” PCR resins are a growing product segment that complements traditional petroleum-based resins. There is burgeoning demand for PCR resins to meet the needs of brand owners and original equipment manufacturers (OEMs), many of whom have set aggressive sustainability goals. Demand is growing across several durable goods segments, including automotive, consumer electronics, home appliances, and office furniture and supplies. M. Holland’s customers can be confident in the quality of resins produced by Lavergne, which has 35 years of experience in the plastics industry. “With a shared vision for sustainability, establishing a partnership with M. Holland was an easy decision,” said Benoit Bessette, Vice President, Strategy and Planning, at Lavergne. “We look forward to working with M. Holland and educating the market on the necessary transition to PCR resins by supplying trusted and cost-effective, sustainable materials, while drastically reducing their carbon footprint.” Lavergne is an industry leader in the advancement of engineered thermoplastics focusing on designing, developing and manufacturing high-value sustainable resins using 100% PCR plastics. It has manufacturing sites in Montreal, Belgium, Vietnam and Haiti, providing supply chain security, high-quality certified materials and stable pricing for M. Holland’s customers. ABOUT M. HOLLAND M. Holland is a leading international distributor of thermoplastic resins, providing suppliers with the most strategic channels to market, offering clients innovative sourcing and supply chain solutions, delivering materials that empower sustainable innovation, and helping people lead rewarding careers. Since 1950, a deep commitment to personal relationships and innovation has formed the core of the company’s heritage, culture and vision. Headquartered in Northbrook, Illinois, M. Holland has over $1.5 billion in annual sales, partners with more than 4,000 customers annually, and serves over 70 countries across North America, LATAM, EMEA and Asia. M. Holland has offices located in the U.S., Mexico, Puerto Rico and the Netherlands.

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