Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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CHEMICAL TECHNOLOGY, RAW MATERIALS

Businesswire | June 05, 2023

Global chemical company OQ Chemicals has launched Oxbalance TCD Alcohol DM, a sustainable alternative to conventional TCD Alcohol DM (Tricyclodecane Dimethanol). The ISCC PLUS-certified product is made from more than 70% biobased and biocircular feedstocks. OQ Chemicals recently increased its production capacity for TCD Alcohol DM in 2022 and is now expanding the application range for this product with the biobased variant. Due to its special properties, Oxbalance TCD Alcohol DM is suitable for the production of high-performance technical polymers such as polyesters, polycarbonates, and polyurethanes, as well as for use in adhesives, coatings and paints for the food packaging, electronics, and automotive industries. “Our Oxbalance products provide our customers with a sustainable alternative to conventional fully synthetic products. Certified as biomaterials, they fully meet the specifications and qualities of conventional products without requiring a new approval or qualification. With these products that are mass-balanced according to ISCC PLUS, we offer our customers a solution that meets the growing demand for sustainable raw materials and the increasing requirements for complete transparency in the supply chain. Our customers can switch to our biobased Oxbalance products without compromising on performance or quality,” said David Faust, Executive Vice President Oxo Performance Chemicals at OQ Chemicals. Dr. Oliver Borgmeier, CEO of OQ Chemicals, emphasized: “Oxbalance is our new line of biobased Oxo Performance Chemicals. We are proud to offer our customers sustainable alternatives to conventional fully synthetic products - first Oxbalance Isononanoic Acid and now Oxbalance TCD Alcohol DM. We will continue to expand our biobased portfolio. As an industry partner, we are growing together with our customers and developing sustainable solutions for the global market.” The OxBalance product line uses the ISCC PLUS mass balance approach, which tracks renewable raw materials in chemical manufacturing processes and assigns them to the products. OxBalance is a registered trademark of OQ Chemicals. About OQ Chemicals OQ Chemicals (formerly Oxea) is a global manufacturer of Oxo Intermediates and Oxo Performance Chemicals such as alcohols, polyols, carboxylic acids, specialty esters, and amines. These are used to produce high-quality coatings, lubricants, cosmetic and pharmaceutical products, flavors and fragrances, printing inks, and plastics. OQ Chemicals employs more than 1,400 people worldwide and markets its chemicals in more than 60 countries. The company is part of OQ, an integrated energy company originating in Oman. More information is available at chemicals.oq.com.

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CHEMICAL MANAGEMENT

Businesswire | June 02, 2023

Azelis a leading innovation service provider in the specialty chemicals and food ingredients industry, announces that it has signed an agreement to acquire 100% of the shares of Sirius International (“Sirius”), a well-established distributor of specialty chemicals in the Benelux market. This acquisition complements Azelis’ lateral value chain in home care and industrial cleaning with an attractive portfolio and aligns perfectly with Azelis' ambition to become a world-leading innovation service provider. Pioneering in the formulation of sustainable cleaning products from biodegradable and/or recyclable chemical raw materials and with expertise in green chemicals, Sirius will reinforce Azelis' best-in-class sustainability program and enable it to offer innovative environmental solutions to its customers in the EMEA region and beyond. Founded in 2004 by current CEO Leo Verboeket, Sirius is a distributor of environmentally friendly chemicals for the detergent, personal care and water treatment markets in Europe. Based in Baarn, the Netherlands, this team of experienced professionals has an established market position and longstanding relationships with its principals, providing innovative products to European customers. Leo Verboeket, CEO Sirius, comments “We are excited to join Azelis’ family, a company that shares our values and commitment to sustainability. We look forward to developing more innovative solutions for our customers and expanding the reach of our current offerings to customers worldwide. This partnership will allow us to leverage Azelis' global network and expertise in sustainable chemistry, as we work together towards our shared goal of making a positive impact on the environment and society.” Evy Hellinckx, Managing Director Azelis Benelux, adds “By joining forces with Sirius, we are delighted to strengthen our presence in, among others, the home care and industrial cleaning markets in the Benelux and EMEA region. We are committed to promoting sustainable solutions across all sectors of the chemical industry, and we believe that this partnership will help us achieve our goals. We look forward to working with the talented team at Sirius to drive innovation and deliver value to our customers, while staying true to our shared values of sustainability and responsible business practices.” About Azelis Azelis is a leading global innovation service provider in the specialty chemical and food ingredients industry, present in 63 countries across the globe with over 3,800 employees. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to more than 59,000 customers, supported by +2,700 principal relationships, creating a turnover of €4.1 billion (2022). Azelis Group NV is listed on Euronext Brussels under ticker AZE.

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PRODUCTS AND TECHNOLOGIES, MARKET OUTLOOK

PRNewswire | May 30, 2023

Chevron Lummus Global LLC announced a recent contract award from TAQAT Development Company for a new 75,000 TPA needle coke/synthetic graphite complex in Rabigh, Saudi Arabia. Under the agreement, Chevron Lummus Global will provide pilot plant testing, licensing, basic design, and additional engineering and operations support. The feedstock will be supplied by Rabigh Refining & Petrochemical Company (Petro Rabigh). The grassroots complex will utilize CLG's two-step coking process to convert feedstock streams, which would otherwise be used as fuel oil, into high-quality needle coke, and synthetic graphite. This process helps to reduce environmental impact by repurposing feedstock streams that would otherwise be considered lower-value or waste materials into valuable products, contributing to a more sustainable approach to resource utilization. CLG's proprietary technology is the result of decades of continual refinement and accumulated data from over 60 unit designs and commercial installations. It has proven to be a superior option for converting heavy feedstocks into in-demand products like needle coke and synthetic graphite. This contract award highlights CLG's expertise and leadership in the field of advanced carbon products. About Chevron Lummus Global Chevron Lummus Global (CLG), a joint venture between Chevron U.S.A. Inc. and Lummus Technology, is a leading process technology licensor for refining hydroprocessing technologies and alternative source fuels, as well as a global leader in catalyst system supply. CLG offers the most complete bottom-of-the-barrel solution for upgrading heavy oil residues. Our research and development experts are continuously seeking advancements in technology and catalysts that will improve operating economics for your next project.

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