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How to Optimize Your Conversion Funnel, from ToFu to BoFu

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

Spotlight

Deluxe Chemicals cc

Deluxe Chemicals has been providing quality products and services to the Food and Beverage, Hospitality, Laundry, Pharmaceuticals, Contract Cleaning and Mining industries. Since 1990, Deluxe Chemicals has expanded its reach into 7 neighbouring countries within Africa and has a vision to be the leading cleaning manufacturer and supplier in Africa serving small to large clients. For the past 28 years, the core value of providing quality service has earned Deluxe Chemicals the reputation as one of the most trusted manufacturers and suppliers in Southern Africa.

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Chemical Technology

Survey Report: The State of Intelligent Operations in Oil and Gas

Article | August 2, 2022

Intelligent Operations can play a vital role in creating connected content environments, however, many companies – especially within oil and gas – having been slow on the uptake. Businesses that implement digital transformation initiatives often gain a competitive advantage over their rivals, as they benefit from reductions in human error, increases in productivity and further support for compliance efforts. This report, produced in collaboration with OpenText, dives into the results of our Intelligent Operations in Oil and Gas Survey 2020, revealing where the industry is in terms of its adoption of Intelligent Operations and the hurdles it needs to overcome to truly embrace digital platforms and solutions.

Read More
Chemical Technology

The multi-million dollar polymers opportunity: continued big regional price differentials

Article | August 8, 2022

POLYMER BUYERS outside northeast (NEA) and southeast Asia (SEA) have a big opportunity to save millions of dollars on procurement costs during the rest of this year through purchasing more from the two regions.The opportunity has arisen because I believe that NEA and SEA polymer prices will remain very cheap relative to most of the world until at least the end of 2021. NEA comprises China, Japan, Taiwan and South Korea. Our definition of the SEA region is Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.NEA and SEA producers can also make a lot of money by constantly monitoring and acting on strong arbitrage opportunities in other regions. As supply disruptions in the US look likely to continue, Europe and South & Central America seem particularly good opportunities for both buyers and producers.Before we discuss why I see NEA and SEA remaining cheap relative to most of the rest of the world until at least the end of the year, let us consider in more detail the size of the prize, starting with the resin buyers.

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Chemical Technology

THE BENEFITS OF CHEMICAL FOAMERS, AND HOW BEST TO USE THEM TO MAXIMISE PRODUCTION

Article | July 20, 2022

Downhole fluid build-up coupled with a drop in reservoir pressure can lead to the rapid decline of gas production rates, and can ultimately result in a well ceasing production. While there are many ways to deliquify a well to maximise production, chemical foamers can be incredibly effective and well worth considering. In this blog post, Kevin Lonie shares some of the benefits of using chemical foamers, and provides insights and advice around how best to use them… “Foamers are a much cheaper option than alternative solutions, such as mechanical lifts, and there is very little risk associated with their usage. If a foamer doesn’t work, it won’t make the well worse - so often we see clients giving them a go before opting for more expensive methods, in the hope that they produce the desired results. And we have seen their success over and over again.”

Read More
Chemical Technology

Guyana-Suriname basin: Rise from obscurity to super potential

Article | May 13, 2021

Recent discoveries in the Guyana-Suriname basin attest to estimates of 10+ Bbbl of oil resources and more than 30 Tcf of gas.1 Like many oil & gas successes, this is a story that begins with early exploration success onshore, followed by a long period of exploration disappointment in coastal to shelf regions offshore, eventually culminating in deepwater success.

Read More
Chemical Technology

The Digital Transformation of the Chemical Industry: The Key Trends

Article | August 2, 2022

Intelligent Operations can play a vital role in creating connected content environments, however, many companies – especially within oil and gas – having been slow on the uptake. Businesses that implement digital transformation initiatives often gain a competitive advantage over their rivals, as they benefit from reductions in human error, increases in productivity and further support for compliance efforts. This report, produced in collaboration with OpenText, dives into the results of our Intelligent Operations in Oil and Gas Survey 2020, revealing where the industry is in terms of its adoption of Intelligent Operations and the hurdles it needs to overcome to truly embrace digital platforms and solutions.

Read More
Chemical Technology

Application of Chromatography in Various Industries is Changing the Game!

Article | August 8, 2022

POLYMER BUYERS outside northeast (NEA) and southeast Asia (SEA) have a big opportunity to save millions of dollars on procurement costs during the rest of this year through purchasing more from the two regions.The opportunity has arisen because I believe that NEA and SEA polymer prices will remain very cheap relative to most of the world until at least the end of 2021. NEA comprises China, Japan, Taiwan and South Korea. Our definition of the SEA region is Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.NEA and SEA producers can also make a lot of money by constantly monitoring and acting on strong arbitrage opportunities in other regions. As supply disruptions in the US look likely to continue, Europe and South & Central America seem particularly good opportunities for both buyers and producers.Before we discuss why I see NEA and SEA remaining cheap relative to most of the rest of the world until at least the end of the year, let us consider in more detail the size of the prize, starting with the resin buyers.

Read More
Chemical Technology

Ways Your Chemical Company Can Benefit From Digitization

Article | July 20, 2022

Downhole fluid build-up coupled with a drop in reservoir pressure can lead to the rapid decline of gas production rates, and can ultimately result in a well ceasing production. While there are many ways to deliquify a well to maximise production, chemical foamers can be incredibly effective and well worth considering. In this blog post, Kevin Lonie shares some of the benefits of using chemical foamers, and provides insights and advice around how best to use them… “Foamers are a much cheaper option than alternative solutions, such as mechanical lifts, and there is very little risk associated with their usage. If a foamer doesn’t work, it won’t make the well worse - so often we see clients giving them a go before opting for more expensive methods, in the hope that they produce the desired results. And we have seen their success over and over again.”

Read More
Chemical Technology

Guyana-Suriname basin: Rise from obscurity to super potential

Article | May 13, 2021

Recent discoveries in the Guyana-Suriname basin attest to estimates of 10+ Bbbl of oil resources and more than 30 Tcf of gas.1 Like many oil & gas successes, this is a story that begins with early exploration success onshore, followed by a long period of exploration disappointment in coastal to shelf regions offshore, eventually culminating in deepwater success.

Read More
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Spotlight

Deluxe Chemicals cc

Deluxe Chemicals has been providing quality products and services to the Food and Beverage, Hospitality, Laundry, Pharmaceuticals, Contract Cleaning and Mining industries. Since 1990, Deluxe Chemicals has expanded its reach into 7 neighbouring countries within Africa and has a vision to be the leading cleaning manufacturer and supplier in Africa serving small to large clients. For the past 28 years, the core value of providing quality service has earned Deluxe Chemicals the reputation as one of the most trusted manufacturers and suppliers in Southern Africa.

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

Read More

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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