How Digitalization is Affecting Marketing in the Chemical Industry

October 24, 2019

While research and production departments in the chemical industry have adopted and benefited from new digital solutions over the years, e-commerce adoption in sales and marketing often lags woefully behind. The reason: many in the chemical industry are hesitant to implement new business models and adopt new technologies for fear of cannibalizing their organizational and sales routines. And, make no mistake, digitalization is a disruption that many see as threatening the “old economy” of the chemical industry. After all, this is a B2B sector where business has traditionally been transacted on a person-to-person basis. Sale reps often contact leads and prospects by phone. Sales cycles are long, and it usually takes many in-person meetings to land clients. Disruption directly threatens this status quo. However, many in the chemical industry are now realizing (albeit slowly), that digital isn’t a hindrance but a help.

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Gefn

Gefn ehf. is a start-up company developing, engineering, implementing and commercialising innovative technology for flexible localised production of green chemicals used in human & animal nutrition, personal care & cosmetics, detergents & cleaners and production of specialty chemicals & new types materials.

OTHER ARTICLES

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Gefn

Gefn ehf. is a start-up company developing, engineering, implementing and commercialising innovative technology for flexible localised production of green chemicals used in human & animal nutrition, personal care & cosmetics, detergents & cleaners and production of specialty chemicals & new types materials.

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