ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. The result of advanced tech combined with brilliant minds turned out to be a huge success, which means that marketers are increasing their reliance on ABM.

Spotlight

Eunisell Limited

Eunisell Limited is an Africa-focused specialty chemicals and oil & gas servicing company, supplying key products to a large clientele in Africa. Eunisell officially commenced operations in 1996, and currently services companies in the Downstream, Upstream and Industrial sectors.

OTHER ARTICLES
Chemical Technology

Key Trends in the Digital Transformation of the Chemical Industry

Article | August 8, 2022

The chemical business is intricate, with numerous sub-sectors dealing with various challenges. Thus, there are some differences in the sector's main areas of digitalization. For instance, while specialty chemicals with smaller batches but larger profit margins are concerned with improving quality, large factories are concentrated on accelerating throughput speed. To be able to react to quick and repeated changes in demand, supply, and working circumstances, however, every plant must optimize output, reduce waste, improve safety and sustainability, and become more nimble. Therefore, the Industrial Internet of Things (IIoT), artificial intelligence (AI), and cloud computing are expected to be the three most popular applications for digital transformation during the coming two years. Key Trends Production Optimization The first and most valuable use cases of digitalization in chemical plants center on production optimization through improved equipment performance, process automation, remote and predictive monitoring, and simplified maintenance. Chemical factories, which often provide basic chemicals for use as end products in other sectors, have a special responsibility to maintain consistently high product quality. However, doing so can be challenging given the significant variations in raw material supply and quality. In addition, as process engineers can change the mix on the fly in reaction to fluctuations in quality, feedstock, or ambient temperatures, better data and analytics enable finer and more frequent adjustments. Lowering Waste The main advantage of digitally transformed plants so far has been cost reduction. The price volatility of raw materials is a problem for the chemical production sector because customers naturally want constant low prices. Minimizing waste is critical since facilities must contend with rising energy costs. Analytics tools that monitor fluctuating raw material prices aid factories in negotiating the best deals with suppliers and preparing in advance for price spikes. The risk of oversupply is reduced since plants can prepare the proper quantities of various products thanks to more precise demand predictions. Sustainability, Compliance, and Safety The chemical industry is heavily regulated as a result of the quantity of hazardous chemicals and the number of end-use industries that rely on it. Businesses are adopting digital transformation to boost safety awareness, reduce emissions and dangerous flare incidents, and guarantee a transparent and accurate audit trail. Plants that quickly adopt digital solutions for remote monitoring, supply chain visibility, waste reduction, production optimization, raising their safety profile, and opening up new opportunities will profit from higher profits and increased revenue, whereas those that hesitate for too long risk failing in the long run.

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Chemical Technology

Global polyolefins for the rest of 2021: supply to lengthen as demand muddle continues

Article | July 20, 2022

SOMEHOW, despite the still very serious container freight shortages that have limited imports, buying sentiment seems to have weakened in the European polyolefins market, according to my outstanding ICIS colleague, Linda Naylor.

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Chemical Management

Closing the loop: Real-time measurement of oil in water for process facilities

Article | July 13, 2021

When an oilfield’s reservoir pressure is depleted during primary recovery, additional oil can be recovered by recycling the produced water and injecting it back into the reservoir. Water management is critical for such water and water-alternating-gas (WAG) floods. In its Permian basin operations, Occidental recovers, recycles, and re-injects large volumes of water for its enhanced oil recovery (EOR) operations. With real-time monitoring of oil in water (OiW) delivering reliable and continuous data, Occidental identified a way to optimize the recovery process and is working with NOV to expand the use of OiW monitoring equipment.

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Science and Research

More data show how far we still have to go to solve the climate and plastic waste crises

Article | June 27, 2021

SEE THE END section of this blog post for a dystopian version of our environmental future. In a follow-up post – which I will publish on Thursday, 1 July – I will offer some suggestions about how we can avoid an outcome that nobody of course wants.Both posts are meant to be provocative, challenging and controversial because only through debate, and sometimes outright argument, will we get to the answers. If you disagree after either or both posts have been published, great, that would be good. In fact, I would love to hear from you whatever your views at john.richardson@icis.com. The petrochemicals industry can do this; we can fix this if we create the right forums for ideas and then solutions. Let me provide the background first. Let me start by examining developments in the refinery industry and the implications for petrochemicals as important background. Then I will look at a sample of ICIS petrochemicals demand growth forecasts for 2020-2040. I will conclude by providing the bleakest of bleak outcomes for the world in 2025

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Spotlight

Eunisell Limited

Eunisell Limited is an Africa-focused specialty chemicals and oil & gas servicing company, supplying key products to a large clientele in Africa. Eunisell officially commenced operations in 1996, and currently services companies in the Downstream, Upstream and Industrial sectors.

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