7 STRATEGIES TO INCREASE BRAND VISIBILITY

May 6, 2019 | 282 views

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

KT - Kinetics Technology

KT- Kinetics Technology (KT) is an international Process Engineering Contractor with high expertise in hydrocarbon processing industry. The company, a subsidiary of Maire Tecnimont Group, operates as a provider of proprietary technologies and as an EPC (Engineering, Procurement, Construction) Contractor in the chemical and oil & gas complexes. KT has significant references in the field of Sulphur Recovery Facilities, Gas Processing, Hydrogen and Syngas Production, Refinery Process Units (Delayed Coker Complex, Vacuum Distillation, Hydrocracker Complex, Hydrotreater) and the supply of Process Fired Heaters.

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When an oilfield’s reservoir pressure is depleted during primary recovery, additional oil can be recovered by recycling the produced water and injecting it back into the reservoir. Water management is critical for such water and water-alternating-gas (WAG) floods. In its Permian basin operations, Occidental recovers, recycles, and re-injects large volumes of water for its enhanced oil recovery (EOR) operations. With real-time monitoring of oil in water (OiW) delivering reliable and continuous data, Occidental identified a way to optimize the recovery process and is working with NOV to expand the use of OiW monitoring equipment.

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Chemical Technology

Reimagining the Workforce with Anglo American

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“At Anglo-American, we’re really focused on finding the best ways to attract the most talented people in the industry and effectively equipping our existing workforce based on what they need today and what the future will mean for their careers. We’re also committed to providing learning opportunities that lead to growth and development in the communities in which we operate. Our people are a strategic advantage. We want to ensure that continues to be the case as the mining industry evolves and faces more disruption.

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Demographics are reshaping petrochemicals trade flows, investment patterns and demand

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TEN YEARS AGO, fellowblogger Paul Hodgesand Ifirst highlighted the leading rolethat changing demographics would play in reshaping petrochemicals supply and demand. We have been emphasising the importance of demographics ever since. Demographics have, of course, always been a critical shaper of economies throughout human history. But during the last 70 years, there have been such major changes in demographics that the study of demographics must be at the very heart of your company’s strategy. The Babyboomer generation in the West led to a surge in demand as the rapid increase in babies born in the 1950s and early 1960s joined the workforce from the 1970s onwards. This helps explain high levels of inflation during that decade because too much demand was chasing too little supply. Another driver of inflation was the Middle East embargos against oil exports to the West because of the West’s support for Israel. Then came the 1990s and first the integration of Eastern Europe into the global economy. This helped dampen inflationary pressures because of the plentiful supply of workers in the east willing to work for low wages in export-focused factories. This reduced the cost of finished goods in the West. Next came Deng Xiaoping’s critically important“southern tour”in the early 1990s and China’s gradual integration into the global economy. China increasingly leveraged its very youthful population to again make cheap goods to export to the West. Hundreds of millions of young people were willing to migrate from the countryside to China’s coastal cities to work in export-focused manufacturing plants. The world began to talk about the “China price” and how it was further depressing global inflation.

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Chemical Technology

We need a global agreement that sets targets for reducing plastic waste

Article | May 20, 2021

What follows is an entirely personal take on the challenge of plastic waste and does not represent the views of ICIS or any other expert opinion I have sought out. The views are put forward in the spirit of debate as we move forward, as an industry, to solve the crisis of plastic waste.

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Spotlight

KT - Kinetics Technology

KT- Kinetics Technology (KT) is an international Process Engineering Contractor with high expertise in hydrocarbon processing industry. The company, a subsidiary of Maire Tecnimont Group, operates as a provider of proprietary technologies and as an EPC (Engineering, Procurement, Construction) Contractor in the chemical and oil & gas complexes. KT has significant references in the field of Sulphur Recovery Facilities, Gas Processing, Hydrogen and Syngas Production, Refinery Process Units (Delayed Coker Complex, Vacuum Distillation, Hydrocracker Complex, Hydrotreater) and the supply of Process Fired Heaters.

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