7 STRATEGIES TO INCREASE BRAND VISIBILITY

May 6, 2019 | 166 views

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

INEOS

INEOS is a global manufacturer of petrochemicals, specialty chemicals and oil products. It comprises 15 businesses each with a major chemical company heritage. Its production network spans 65 manufacturing facilities in 16 countries throughout the world. INEOS is characterized by the following strengths: High-quality and low-cost production facilities Well-invested plants Large plants that benefit from economies of scale Favorable locations Experienced management Leading market positions Operating diversity - products, customers, geographic regions, applications and end-use markets Leading market positions allow INEOS to be the supplier of choice for many of the largest customers in our markets. This has translated into strong and long-term relationships with these customers.

OTHER ARTICLES
CHEMICAL MANAGEMENT

Transporting biological and chemical materials - what you need to know

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The landscape of biological and chemical logistics has changed rapidly - as have the regulatory frameworks around it. What has not necessarily kept pace is the end-user understanding of the nature of these logistical processes, their opportunities and their constraints. Twenty years ago, the transmission of biological and chemical materials was limited to a small range of organisations: usually national and international research companies, hospitals, major university departments, police and military departments with forensic responsibilities.

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CHEMICAL TECHNOLOGY

Setting record straight on testing harm in chemicals

Article | July 14, 2022

The modern world is built on chemicals, be it the medicines we use, or cleaning fluids, crop protection products, or the raw materials for everything from laptops and mobile phones to clothes and furniture. Across all, we have created an entire modern society with chemicals, and, as a result, constantly stretched the size of the world population we can feed, clothe and shelter. Yet, balancing all the gains from the modern chemistry around us against any negative environmental and human impact has been a rising concern, making for ever greater focus on testing and on risk assessment.

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CHEMICAL TECHNOLOGY

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Article | July 20, 2022

Everyone is very familiar with the phrase when buying a house: All that really matters are three things - location, location, and location. This same principle applies to extractables and leachables chemistry analysis – the three things that truly matter are identification, identification, and identification. The greatest growth in the past ten years in demonstrating the safety of medical devices and container closure systems for drugs has been using analytical chemistry to determine what chemicals can leach from the device and what the patient is exposed to during its intended use.

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How Chemical Companies Benefit from the Experience Economy

Article | February 10, 2020

To feel or experience from a business engagement started with customer experience mainly in the consumer products business. Today it has extended to even knowledge industries like the chemical industry where experiencing or feeling can be leveraged to include all stake holders from customers primarily to employees to supply chain people & suppliers and all else. With digital technologies this has become easier than before. The benefits from promoting the ‘feel’ or ‘experience’ emotion could be multifarious for the chemical industry as described in this article.

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Spotlight

INEOS

INEOS is a global manufacturer of petrochemicals, specialty chemicals and oil products. It comprises 15 businesses each with a major chemical company heritage. Its production network spans 65 manufacturing facilities in 16 countries throughout the world. INEOS is characterized by the following strengths: High-quality and low-cost production facilities Well-invested plants Large plants that benefit from economies of scale Favorable locations Experienced management Leading market positions Operating diversity - products, customers, geographic regions, applications and end-use markets Leading market positions allow INEOS to be the supplier of choice for many of the largest customers in our markets. This has translated into strong and long-term relationships with these customers.

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