5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

March 22, 2019 | 243 views

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Spotlight

Infraserv GmbH & Co. Höchst KG

Headquartered in Frankfurt, Germany, Infraserv Höchst operates advanced infrastructure for companies in the chemical, pharmaceutical and related process industries. Infraserv Höchst leverages its experience and capabilities in site operation, management and consulting to deliver site excellence for its customers. The company, which operates sites such as Industriepark Höchst, offers services in utilities, waste management, logistics and site services.

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CHEMICAL MANAGEMENT

Transporting biological and chemical materials - what you need to know

Article | July 8, 2022

The landscape of biological and chemical logistics has changed rapidly - as have the regulatory frameworks around it. What has not necessarily kept pace is the end-user understanding of the nature of these logistical processes, their opportunities and their constraints. Twenty years ago, the transmission of biological and chemical materials was limited to a small range of organisations: usually national and international research companies, hospitals, major university departments, police and military departments with forensic responsibilities.

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CHEMICAL TECHNOLOGY

Setting record straight on testing harm in chemicals

Article | July 20, 2022

The modern world is built on chemicals, be it the medicines we use, or cleaning fluids, crop protection products, or the raw materials for everything from laptops and mobile phones to clothes and furniture. Across all, we have created an entire modern society with chemicals, and, as a result, constantly stretched the size of the world population we can feed, clothe and shelter. Yet, balancing all the gains from the modern chemistry around us against any negative environmental and human impact has been a rising concern, making for ever greater focus on testing and on risk assessment.

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CHEMICAL MANAGEMENT

Why chemical characterization is the best way to assess patient risk

Article | July 22, 2021

Everyone is very familiar with the phrase when buying a house: All that really matters are three things - location, location, and location. This same principle applies to extractables and leachables chemistry analysis – the three things that truly matter are identification, identification, and identification. The greatest growth in the past ten years in demonstrating the safety of medical devices and container closure systems for drugs has been using analytical chemistry to determine what chemicals can leach from the device and what the patient is exposed to during its intended use.

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How Chemical Companies Benefit from the Experience Economy

Article | February 10, 2020

To feel or experience from a business engagement started with customer experience mainly in the consumer products business. Today it has extended to even knowledge industries like the chemical industry where experiencing or feeling can be leveraged to include all stake holders from customers primarily to employees to supply chain people & suppliers and all else. With digital technologies this has become easier than before. The benefits from promoting the ‘feel’ or ‘experience’ emotion could be multifarious for the chemical industry as described in this article.

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Spotlight

Infraserv GmbH & Co. Höchst KG

Headquartered in Frankfurt, Germany, Infraserv Höchst operates advanced infrastructure for companies in the chemical, pharmaceutical and related process industries. Infraserv Höchst leverages its experience and capabilities in site operation, management and consulting to deliver site excellence for its customers. The company, which operates sites such as Industriepark Höchst, offers services in utilities, waste management, logistics and site services.

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