5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

March 22, 2019 | 330 views

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Spotlight

Helena Chemical Company

Helena offers virtually every input that is used in production agriculture. This includes fertilizer, seed, crop protectants and many other products. Helena offers customers a wide variety of services for agricultural and non-crop/specialty markets based on regions and market conditions. AGRIntelligence strives to improve your business and enable you to make quick, confident, management decisions for your operation.

OTHER ARTICLES
Chemical Management

Guyana-Suriname basin: Rise from obscurity to super potential

Article | July 8, 2022

Recent discoveries in the Guyana-Suriname basin attest to estimates of 10+ Bbbl of oil resources and more than 30 Tcf of gas.1 Like many oil & gas successes, this is a story that begins with early exploration success onshore, followed by a long period of exploration disappointment in coastal to shelf regions offshore, eventually culminating in deepwater success.

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Chemical Technology

Pandemic’s third wave seems unlikely to damage global petrochemicals demand

Article | June 6, 2022

Petrochemical stocks plunged worldwide on 19 July ahead of the Q2 earnings season. The declines were consistent with those in economically sensitive sectors such as steel, copper, automotive and housing,” wrote my ICIS colleague, Joseph Chang, in this Insight article.

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Chemical Management

The Future of Supply Chain Management for Chemical Companies

Article | July 13, 2021

Individual consumers expect tailored products and services. Color, size, quantity, payment method, and delivery channel options abound. The chemical sector is also now following this suit of action. The global chemicals supply chain has grown steadily for three decades. Chemical businesses are improving their supply chain capabilities to handle complexity and meet client demands. This includes implementing advanced data-driven and cloud-based technologies that enable faster, more flexible, and tailored customer interactions. Areas of innovation for chemical companies Living Segmentation Living segmentation can help chemical businesses better serve clients and satisfy their expectations. This entails adapting supply chain capabilities to each customer's needs. Asset-light Network An asset-light network involves developing an ecosystem of partners to add capabilities and value to your supply chain beyond standard co-manufacturing, co-packing, and third-party or last-mile logistics providers. In addition, it should include technology partners that help chemical businesses innovate and be adaptable. Data and Applied Intelligence Improving speed, agility, and efficiency in global supply chains demands comprehensive visibility and the correct information. Data provides visibility and insights. The key to providing excellent customer service is gathering the appropriate data and using it strategically to get important insight. The industry generates a ton of data, which is excellent news. In response to last year's supply chain delays, corporations are building supply chains with geographically spread shipping/supplier choices. Real-time visibility and enhanced analytics can be used to track delays by providing revised ETAs and analyzing downstream implications. Data-driven insights can alert organizations of a delay almost immediately and help them acquire raw materials from another supplier to reduce the domino impact downstream. Chemical businesses must rethink their supply chains to implement living segmentation, asset-light networks, data, and AI.

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Chemical Management

Global polyolefins for the rest of 2021: supply to lengthen as demand muddle continues

Article | May 2, 2021

SOMEHOW, despite the still very serious container freight shortages that have limited imports, buying sentiment seems to have weakened in the European polyolefins market, according to my outstanding ICIS colleague, Linda Naylor.

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Spotlight

Helena Chemical Company

Helena offers virtually every input that is used in production agriculture. This includes fertilizer, seed, crop protectants and many other products. Helena offers customers a wide variety of services for agricultural and non-crop/specialty markets based on regions and market conditions. AGRIntelligence strives to improve your business and enable you to make quick, confident, management decisions for your operation.

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