5 Steps to Greater Sustainability in the Chemical Industry

CHRISTINA VALIMAKI | July 4, 2018

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Green chemistry has become a multi-billion-dollar industry. To keep up with safety needs, consumer demand, regulations and a greater global movement towards sustainability, the chemical industry has been increasing its innovative efforts in this area. And yet, to many people, “green chemistry” sounds like a contradiction in terms. Despite the industry’s focus on adopting alternatives that are safer and more environmentally-friendly, much of the public still sees chemicals as toxic and dangerous. This presents a challenge for chemical companies and organizations that are eager to help educate consumers about advances in green chemistry but haven’t yet figured out how to break through negative perceptions.

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