5 Marketing Technology Trends for 2020

| September 13, 2019

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The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

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MAY GROUP

MAY Group, is established with the experience and knowledge accumulated for three generations. Its foundations reach over to 1962. MAY Group consists of manufacturer and trading companies which work on the production, domestic and foreign trade of oil, soap, chemicals, oil seeds and cereals.

OTHER ARTICLES

The Benefits of Understanding Safety Data Sheets for the Industrial Hygienist

Article | February 13, 2020

As an industrial hygienist, you spend a lot of your time making data-driven decisions. Have you considered the impact of the traceability of the safety data sheets (SDSs) you use to protect your workers? SDSs contain a wealth of information that needs to be evaluated, but who’s writing and reviewing them? Is it someone who has been recognized as a Safety Data Sheet Registered Professional (SDSRPTM)—an expert in their area of practice? The SDSRP designation may not be widely recognizable yet, but it is a very important and unique program in the world of hazard communication.

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The Chemistry of Waterborne Polyurethane Coatings

Article | February 13, 2020

Polyurethanes have long been known to produce coatings that exhibit high toughness, abrasion resistance, enhanced aesthetics, and durability. Solvent-based polyurethanes have traditionally set the performance standard for high durability coatings. However, environmental considerations for low-VOC alternatives and reduced exposure to solvents has stimulated the development of alternative technologies based on waterborne polyurethane systems.

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How Is the SCIP Database Different From the REACH Regulation

Article | February 13, 2020

Companies operating in the European Union (EU) must submit data when introducing articles containing Substances of Very High Concern (SVHCs) above the 0.1 percent weight by weight (w/w) threshold. The reporting trigger for an in-scope article is currently derived from the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) Regulation’s Candidate List of SVHCs, but the data requirements for the SCIP database, triggered by the EU Waste Framework Directive (WFD), vary widely from those required by the REACH Regulation.

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We can solve the plastic waste crisis but we don’t have much time

Article | February 13, 2020

IN 2015, a global agreement was reached that 8m tonnes a year of plastic waste entering the oceans was unacceptable, according to this September 2020 article in The Conversation. This was the amount of plastic that was estimated to have ended up in the oceans in 2010. “Several international platforms emerged to address the crisis, including Our Ocean, the UN Sustainable Development Goals and the G7 Ocean Plastic Charter, among others,” continued the article. But in 2020, an estimated 24m-34m tonnes of plastic waste was forecast to enter our lakes, rivers and oceans. This could reach as much as 90m tonnes in 2030 if the current trajectory continued, said The Conversation. This is the type of information out there, free to view on the internet and accessible via a very quick Google search, representing a major challenges for our industry. I cannot of course verify the numbers. But they are out there. Also out there is a May 2019 article by the World Economic Forum (WEF), which provided a good summary of research into what experts believed was the scale of the waste problem in the developing world.

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Spotlight

MAY GROUP

MAY Group, is established with the experience and knowledge accumulated for three generations. Its foundations reach over to 1962. MAY Group consists of manufacturer and trading companies which work on the production, domestic and foreign trade of oil, soap, chemicals, oil seeds and cereals.

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