5 Marketing Technology Trends for 2020

The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

Blue Line Chemicals

Blue Line Chemicals was established in 1998 as one of the first manufacturers of chemicals in Abu Dhabi, UAE. Manufacturing of Oil & Gas Chemicals (Drilling, Production & Refinery chemicals), Drilling Fluids Engineering, Drilling Engineering Consultancy.

OTHER ARTICLES
Chemical Management

Guyana-Suriname basin: Rise from obscurity to super potential

Article | July 8, 2022

Recent discoveries in the Guyana-Suriname basin attest to estimates of 10+ Bbbl of oil resources and more than 30 Tcf of gas.1 Like many oil & gas successes, this is a story that begins with early exploration success onshore, followed by a long period of exploration disappointment in coastal to shelf regions offshore, eventually culminating in deepwater success.

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Chemical Technology

Petrochemicals markets complexity is only going to grow and grow

Article | August 8, 2022

NICE WORK, if you get can get it. A trucking company in Fort Worth, Texas, is offering to pay experienced drivers $14,000 a week – $728,000 a year – as the US struggles with a nationwide shortage of truckers or lorry drivers. This reminds me of perhaps an apocryphal tale, from the height of the last Australian mining boom. Before iron ore prices collapsed in late 2014, there was a story about workers at mining site road junctions who operated manual “Stop and Go” signs. They were said to be earning more than Australian dollar (A$) 200,000 a year. Before you pack in your job as, say, a petrochemicals sales manager and head to Texas or mine sites in Western Australia, there is the risk that when you arrive at the door of your new prospective employer, the bubble might have already burst. This is assuming we are in bubble conditions.The pressure is clearly building in petrochemicals and other commodity markets as prices in some regions remain at record highs or continue to rise. Today’s prices are the results of shortages of commodities supply (for example in petrochemicals, an outcome of the US winter storms), very strong demand and supply chain disruptions.I am beginning to believe that the latter is the biggest reason for commodity price inflation which is feeding through into sharp rises in the cost of finished goods – and a lack of goods availability. It is delivering and manufacturing enough stuff that seems to be at the heart of today’s problems due to shortages of everything from container freight space and semiconductors to wooden pallets, tin cans, metal drums, cardboard – and US truck drivers.

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Chemical Technology

Resin and Polymeric Binders for Inks

Article | July 14, 2022

The market size for polymeric and resin binders in the global printing ink marketwas estimated to be over 1,200,000 MT in 2020, with a CAGR of about five percent. A major driver of this growth comes from the packaging industry, due to increases in consumer spending and online shopping, as well as demand for processed and packaged foods and beverages. In addition, increased use of water-based inks is promoting market growth, off-setting environmental and health concerns regarding solvent-based inks in addition to strict environmental protection policies. Water-based inks are projected to overtake solvent-based inks due to environmental regulations, the reduction of volatile organic compounds (VOCs) in the pressroom, and improvements in overall print quality. Ink formulations are complex mixtures, consisting of four basic component classes: pigments, polymeric binder resins, solvents or an aqueous dispersant media, and additives, such as surfactants, waxes, and rheology modifiers that enhance print quality. The purpose of the resin binder is to disperse and carry the ink pigment to the substrate, stabilize the pigment and additives dispersion to prevent settling, and provide print properties such as ink transfer behavior, setting, and drying characteristics. The binder also contributes surface appearance and gloss, strength and flexibility, chemical and solvent resistance, and also rub resistance. Ink binders can be categorized into the following polymer and resin types: acrylics, polyurethanes, polyamides, modified resins, hydrocarbon resins, and modified cellulosics.

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Chemical Technology

Survey Report: The State of Intelligent Operations in Oil and Gas

Article | June 11, 2021

Intelligent Operations can play a vital role in creating connected content environments, however, many companies – especially within oil and gas – having been slow on the uptake. Businesses that implement digital transformation initiatives often gain a competitive advantage over their rivals, as they benefit from reductions in human error, increases in productivity and further support for compliance efforts. This report, produced in collaboration with OpenText, dives into the results of our Intelligent Operations in Oil and Gas Survey 2020, revealing where the industry is in terms of its adoption of Intelligent Operations and the hurdles it needs to overcome to truly embrace digital platforms and solutions.

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Spotlight

Blue Line Chemicals

Blue Line Chemicals was established in 1998 as one of the first manufacturers of chemicals in Abu Dhabi, UAE. Manufacturing of Oil & Gas Chemicals (Drilling, Production & Refinery chemicals), Drilling Fluids Engineering, Drilling Engineering Consultancy.

Related News

Organic Chemicals Market to Flourish with an Impressive CAGR During 2026

AdsenseInternetMarketing | July 15, 2019

Carbon and its various derivatives combine with elements such as hydrogen, oxygen, nitrogen, and sulfur, to form organic chemicals. The derivatives exist either in carbon chain or carbon ring. Increasing global population and surging urbanization are expected to fuel growth of end-use industries such as agrochemicals, pharmaceuticals, food & beverages, and cosmetics in turn fueling growth of the organic chemicals market. Asia Pacific is growth engine of this market, mainly attributed to the strong economic growth in India and China. Ethyl alcohols, synthetic organic alcohols, synthetic flavors, and pesticides are among the most widely used organic compound used in various end-use industries such as pharmaceuticals, food & beverages, and fertilizers. As per The World Bank data, the consumption of food and beverages is increasing significantly across the globe. The market for food and beverages in the lower low income people is around US$ 5 trillion in emerging economies, which is expected to boost the food and beverages industry in countries such as China and India during the forecasted period.

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Nanoscale Chemicals Market Historical Development and Analysis for Huge Growth by 2025 with Evolved Players

Thetactical Marketing | June 06, 2019

Global Nanoscale Chemicals Market research report covers the analysis about business overview, market size, share, trends, gross margin, opportunities, challenges and risks factors concerning the market up to 2025. This research report categorizes the Nanoscale Chemicals industry analysis data by top players, key region, product type, and application for Chemicals and Materials industry. The report also analyzes the growth rate, future trends, sales channels, distributors with market historical development and Analysis for Huge Growth by 2025. Global Nanoscale Chemicals market research report offers high-quality insights and in-depth information of Nanoscale Chemicals Industry.

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Attractive Market Opportunities in Chemical Industry Vacuum Pump Market Estimated to Grow at a significant rate throughout the Forecast Period

Marketing Research Industry | March 19, 2019

“GarnerInsights present the report on global Chemical Industry Vacuum Pump Market evaluates the growing trends of the industry through historical study and estimates future potential based on broad research. The report extensively provides the market share, growth, trends and forecasts for the period 2019-2025. The recent report published by GI focuses mostly on the required solutions to the users. The report studies and analysis revenue forecast from 2019 to 2025. Chemical Industry Vacuum Pump market report focuses on the performance of this market in terms of value and volume over the forecast period.

Read More

Organic Chemicals Market to Flourish with an Impressive CAGR During 2026

AdsenseInternetMarketing | July 15, 2019

Carbon and its various derivatives combine with elements such as hydrogen, oxygen, nitrogen, and sulfur, to form organic chemicals. The derivatives exist either in carbon chain or carbon ring. Increasing global population and surging urbanization are expected to fuel growth of end-use industries such as agrochemicals, pharmaceuticals, food & beverages, and cosmetics in turn fueling growth of the organic chemicals market. Asia Pacific is growth engine of this market, mainly attributed to the strong economic growth in India and China. Ethyl alcohols, synthetic organic alcohols, synthetic flavors, and pesticides are among the most widely used organic compound used in various end-use industries such as pharmaceuticals, food & beverages, and fertilizers. As per The World Bank data, the consumption of food and beverages is increasing significantly across the globe. The market for food and beverages in the lower low income people is around US$ 5 trillion in emerging economies, which is expected to boost the food and beverages industry in countries such as China and India during the forecasted period.

Read More

Nanoscale Chemicals Market Historical Development and Analysis for Huge Growth by 2025 with Evolved Players

Thetactical Marketing | June 06, 2019

Global Nanoscale Chemicals Market research report covers the analysis about business overview, market size, share, trends, gross margin, opportunities, challenges and risks factors concerning the market up to 2025. This research report categorizes the Nanoscale Chemicals industry analysis data by top players, key region, product type, and application for Chemicals and Materials industry. The report also analyzes the growth rate, future trends, sales channels, distributors with market historical development and Analysis for Huge Growth by 2025. Global Nanoscale Chemicals market research report offers high-quality insights and in-depth information of Nanoscale Chemicals Industry.

Read More

Attractive Market Opportunities in Chemical Industry Vacuum Pump Market Estimated to Grow at a significant rate throughout the Forecast Period

Marketing Research Industry | March 19, 2019

“GarnerInsights present the report on global Chemical Industry Vacuum Pump Market evaluates the growing trends of the industry through historical study and estimates future potential based on broad research. The report extensively provides the market share, growth, trends and forecasts for the period 2019-2025. The recent report published by GI focuses mostly on the required solutions to the users. The report studies and analysis revenue forecast from 2019 to 2025. Chemical Industry Vacuum Pump market report focuses on the performance of this market in terms of value and volume over the forecast period.

Read More

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